The DLA Blog

Strategy, systems, and the back end of growth.

Practical thinking on marketing, AI, automation, and the infrastructure that makes growth happen — written for operators, not technologists.

Local SEO in 2026: What's Changed and What Still Wins

Published on: 14/04/2026

Local search has changed significantly over the past two years. The rise of AI-powered search, zero-click results, and Google's evolving algorithm have shifted what it takes to rank and get found.

Digital MarketingCustomer EngagementBusiness Strategy